Lyndon B. Johnson
36th President of the United States, 1908–1973
One watch, on one documented occasion. More about Lyndon B. Johnson
Rolex
Day-Date 40
40 mm · €48,600
1965
In officeThe Oval Office
From 1965
Johnson wore his gold Day-Date through press conferences and Oval Office photographs. Rolex ran an advertisement of a Day-Date on an arm reaching for a red telephone, and the model has been called the President ever since.
On the wrist: A yellow gold Day-Date
Rolex has never officially named the watch 'President'; the nickname's exact origin is told slightly differently by every source.
Partly documented· checked September 2026bobswatches.comen.wikipedia.orgcatawiki.com
The watches above are the closest references in the bezelga catalogue, not the pieces that were on the wrist — those are named in each entry. Nothing here implies that Lyndon B. Johnson endorsed anything, and no photographs of anyone are reproduced: every page on bezelga uses our own drawings of the watches.